Swarovski Crystals. Is there really a difference, you ask? Yes, absolutely. Genuine Swarovski crystals play with light in an amazing way. They sparkle brighter. Each multi-faceted crystal radiates and scintillates with the brilliance, depth and clarity of truly precious gemstones. Wearing Swarovski instantly reflects the pure femininity of your personal style; sophisticated, elegant, exclusive. Each pair of LZ New York frames has been individually and meticulously Crystalized With Swarovski right here in the United States, transforming the ordinary into the extraordinary at an extraordinary value.